Marketing Strategies For Green Mussels

green mussels

 

The mussel industry is a growing one. In three years time the present output is expected to go up 25 times. The growers of green mussels are to be found in Newfoundland. 65% of the total province's mussel production takes place in Green Bay, where there are 7 growers. The rest of the province has 35 growers who share 35% of the total mussel production between them.

As the green mussel industry is a growing industry, increased sales are only to be expected in the near future. Traditional marketing strategies have been discarded and in its place marketing has become more formulated and structured. Product appeal is being maximized with the use of innovative marketing techniques. This leads to better market accessibility. Also tie ups with bigger companies lead to a wider scope.

There are some pockets where there is huge demand for green mussels The western coast of North America, Central Canada and North Eastern United States are some of the examples. The European markets are currently the largest consumers of mussels and eat approximately 10 lbs per capita, annually.

The green mussels are transported by trucks to markets which are close by, whereas air transport is used for distant markets. Green Bay, a major mussel producing area has two convenient major airports nearby which allows quick shipments to the markets.

Green mussels are salt water animals. Hence, they prefer cool, salt water. To ensure that they remain fresh, mussels have to be kept in refrigerated containers. They also must be kept away from human contact. Price depends upon the size of the mussels, the amount of meat yield, the quality of the mussels and their condition when they arrive at the market.

So, please get in touch with us at:

Siam Canadian Foods Co., Ltd.
9th Floor, Suite 283/44, Home Place Office Building.
283 Thonglor 13, Sukhumvit 55
Kongton Nua, Wattana, Bangkok 10110,
THAILAND
Call us at +66-2-185-3311
Fax: +66-2-185-3317
Email us at info@siamcanadian.com

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Siam Canadian Foods Co.,Ltd.
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Copyright 2004 Siam Canadian Foods Co.,Ltd.
9th Floor, Suite 283/44, Home Place Office Building.
283 Thonglor 13, Sukhumvit 55
Kongton Nua, Wattana, Bangkok 10110,
THAILAND
Call us at +66-2-185-3311
Fax: +66-2-185-3317
e-mail : info@siamcanadian.com