Pangasius to lead Siam Canadian’s China sales effort : May 27, 2016
Tom Seaman : Undercurrent News
Undercurrent News is blogging live from the Thaifex: World of Food Asia trade show, held in Bangkok, Thailand from May 25-29.
Pangasius to be lead product for Siam Canadian China sales expansion
Siam Canadian Group is going to use pangasius as the introductory item for its expansion into sales in China.
The company, which has a business based around exporting from Asia into the US and Europe, is in the process of setting up an office to handle imports into China.
Siam Canadian already has a sourcing office for China, in Zhanjiang, Guangong province.
“We are going to start in China using raw material from our Vietnamese office. Pangasius is booming in China, it has become the top market for Vietnam now,” Jim Gulkin, CEO and founder of Siam Canadian, told Undercurrent News.
The fish is used in many different applications in China, due to its versatility, he said.
“Of course, it’s a very competitive market. So, we will then add in other products,” he said.
The company is likely to hire a sales person in Beijing to concentrate in the markets in northern China, said Gulkin.
In the future, Gulkin envisages the company will supply China from all its offices, as it does now for the US and Europe. Siam Canadian currently has sourcing operations for frozen seafood, with shrimp the main item, in Thailand, Indonesia, Vietnam, Myanmar, India and China.
Seafood from all this operations, “as well as our contacts in Latin America”, could then be sold into China.